/ Example Report
This is a sample report showing what you receive after completing the assessment. Every section is generated specifically for your business — this one is illustrative only.
You already retain patients exceptionally well. The gap is at the top of the funnel: discovery searches for 'dentist near me' in northeast Austin pass over your profile because it reads as a generic practice. We will reposition it as the family-focused practice it actually is.
/ 02 · Executive diagnosis
Riverside Family Dental scores 62/100. Verified, well-reviewed (4.8/315), with the right hours and a working booking link — but the categories, attributes and content read like every other dental office in Austin. Two competitors within 1.4 miles publish Posts weekly and have 3x the photos. The path to winning the 'family dentist Mueller' cluster is precision and consistency, not paid ads.
Profile readiness
Profile completeness
72
Booking and intake forms linked, but services list is generic and insurance accepted is blank.
Categories & attributes
50
Primary 'Dentist' is fine; missing Pediatric dentist, Cosmetic dentist, Emergency dental service secondaries. Health & safety attributes blank.
Reviews & reputation
82
Excellent rating, but only 41% of 4-and-5-star reviews receive a reply, and 3 1-star reviews are unanswered.
Content & posts
30
Three Posts in the past 12 months, all promotional. No FAQ posts, no Updates.
Photos & media
75
27 owner photos but mostly office interiors. No team headshots, no kid-friendly waiting area, no before/after.
/ 03 · Do this today
The one change we would make first if we were sitting at your desk right now.
Confirm Dr. Hutchinson is the primary owner; add Practice Manager Aisha Patel as manager to handle responses.
Where
Google Business Profile → Info
Proof it worked
Save the change and confirm it appears live on your profile within a few minutes.
/ 05 · Profile opportunities
Grouped by impact so you know where to start after today's immediate action.
Critical corrections
NAP Consistency
Healthgrades currently lists the old suite number. Update to Suite 230.
Riverside Family Dental 1801 E 51st St, Suite 230, Austin, TX 78723 (512) 555-0192
Categories & Attributes
Keep Dentist as primary. Add Pediatric dentist, Cosmetic dentist, Emergency dental service, Dental hygienist, Dental implants periodontist. Add attributes: Wheelchair accessible, Gender-neutral restroom, Online care, Identifies as women-owned, LGBTQ+ friendly.
Hours
Add early Thursday hours (7am open) since you already do them. Add 'Closed' marker for Friday afternoons instead of leaving blank.
Service Areas
Practice is bricks-and-mortar; leave service area blank. Add the neighborhoods you serve in the description instead.
Contact & Booking
Replace the generic LocalMed link with the deep link to new-patient booking specifically.
https://riversidedentalatx.com/new-patient
High-impact optimisations
Add Pediatric dentist, Cosmetic dentist and Emergency dental service as secondary categories.
Add the 8 attributes including Identifies as women-owned and LGBTQ+ friendly.
Reply to the 3 unanswered 1-star reviews this week using the template above.
Publish the FAQ post about first dental visits today.
Update Healthgrades and Zocdoc with the correct suite number.
Upload the team group photo and 3 operatory photos.
Add the bilingual care line to the long description.
Optional enhancements
Only practice in 78723 with bilingual care available every weekday.
Pediatric coordinator joins every kid's visit — no other Mueller dentist offers this.
Monthly Saturday emergency hours that no other family practice in northeast Austin matches.
Owner-dentist with 8 years of hospital pediatric experience before opening the practice.
Direct treatment-plan walkthrough appointments before any major work — a transparency promise we publish.
/ 06 · Category & positioning
primary category
Dentist
Secondary categories
Attributes to enable
Match suite number on Healthgrades, Zocdoc, ADA Find-a-Dentist, and insurance provider directories.
services
New Patient Comprehensive Exam
$185 or covered by most PPO plans
60-minute exam with digital X-rays, oral cancer screening and a treatment plan you can take home.
Pediatric Cleanings & Sealants
From $95
Kid-paced cleaning with a pediatric coordinator on every visit; sealants applied during the same appointment.
Cosmetic Veneers
From $1,650 per tooth
Custom porcelain veneers designed with a 3D smile preview before any prep.
Invisalign
From $4,200 all-in
Full Invisalign treatment with quarterly check-ins and refinement aligners included.
Emergency Same-Day Care
Same-day appointments for pain, broken teeth and lost crowns. Saturday emergency hours one weekend per month.
Dental Implants
Single-tooth and multi-unit implants coordinated with our partner periodontist; restoration handled in-office.
Teeth Whitening
$395 in-office / $225 take-home
In-office Zoom whitening or take-home custom trays.
Sleep Apnea Oral Appliance
Custom MAD appliance as an alternative to CPAP, with sleep-physician coordination.
Periodontal Maintenance
Scaling and root planing on a 3-month recall for active periodontal patients.
Spanish-Language Visits
Bilingual hygienist and front desk available Monday–Friday.
/ 07 · Review strategy
email ask
Ready to useHi {firstName}, thank you for trusting us with {childName}'s visit on {date}. If we made the appointment feel calm and clear, would you mind sharing a quick note on Google? Reviews from real families in Mueller are how other parents find us. Here's the direct link: {reviewLink}. Thank you, and we'll see you in six months. — Dr. Hutchinson
sms ask
Ready to useHi {firstName}, Aisha at Riverside Family Dental. Thanks for coming in. If you have a minute, a short Google review really helps us out: {reviewLink}
in-person ask
Ready to useIf the visit went well today, the best way you can support a small practice is a quick Google review. We'll text you the link before you leave — only if you genuinely had a good experience.
Thank you, Jessica. Mia did wonderfully — she even wanted to keep the cape. Camila will be so glad you mentioned her by name. We'll see Mia in six months; in the meantime, the sticker drawer at the front desk is always open if you're in the neighborhood.
Thank you for the honest feedback, Marcus. A 22-minute wait past your scheduled time isn't the experience we want, and on that Wednesday we were running behind because of an emergency we took in at 9am. We've added an extra buffer slot to Wednesday mornings going forward. Glad the hygiene visit itself went well, and we'll do better on the front end next time.
Diana, thank you for telling us — this is exactly the kind of feedback we need. We're piloting a 'treatment plan walkthrough' appointment that's specifically for going over options and out-of-pocket costs in detail before any work starts. I'd like to offer you one of those visits at no charge. Please email aisha@riversidedentalatx.com and we'll get you on the calendar.
James, I appreciate you raising this directly. We never want a patient to feel pressured — and if it landed that way, the explanation wasn't clear enough. I'd like to personally review the treatment plan with you and walk through why each item was recommended, with X-rays in front of us. No charge, and you walk out with whatever decision feels right. Please email me at elena@riversidedentalatx.com. — Dr. Hutchinson
Ms. Alvarez, I'm sorry — a six-week delay on an insurance claim is on us, not on you. Aisha will be reaching out to you directly today to walk through the claim status and refund any amount you've paid above what your benefits cover. We'd like the chance to make this right. — Dr. Elena Hutchinson
/ 10 · Keyword strategy
Core intent
Supporting
Long-tail
/ 11 · Ready-to-use content
Each block is labelled Ready, Review, or Needs your info so you know exactly what still needs a human touch.
Business description · long
Riverside Family Dental is a family and cosmetic dental practice in Mueller, Austin, serving patients of every age from first-tooth visits to full-mouth restorations. Dr. Elena Hutchinson, DDS opened the practice in 2017 after eight years at a children's hospital, and the team has grown to two dentists, three hygienists and a dedicated pediatric coordinator. The office welcomes children under 3 for happy visits, accepts most major PPO plans including Delta Dental, BCBS, MetLife and Cigna, and offers Saturday emergency hours one weekend each month. Same-week appointments are typical for cleanings, and we coordinate care with orthodontists, oral surgeons and pediatricians in northeast Austin so families don't have to repeat themselves. Spanish-speaking staff are available every weekday.
Business description · short
Family and cosmetic dentist in Mueller serving northeast Austin. Pediatric-friendly, Spanish-speaking staff, most PPO plans accepted. Same-week cleanings, monthly Saturday emergency hours.
Google Posts · drafts ready for review
Images by Google Gemini 3 Pro Image — highest-quality model available
The American Academy of Pediatric Dentistry recommends a first visit by age 1, or within six months of the first tooth coming in — whichever happens first. We call these 'happy visits'. They last 15 minutes, your child sits in your lap, and we look, count, and hand out a new toothbrush. No cleaning, no instruments unless your child is curious. The goal is for them to associate the dental office with a calm, friendly room. We offer these visits free of charge for first-time families in the Mueller neighborhood. Book through our website or call (512) 555-0192.
CTABook a happy visit
A toddler in a parent's lap in a pastel-colored exam room, a hygienist showing them a hand mirror, soft window light, no flash.
images · 3/3
limit reached
We're open the third Saturday of every month from 9am to 1pm for dental emergencies — broken teeth, lost crowns, severe pain, and post-extraction concerns. Next Saturday clinic is October 19. Same-day weekday emergency slots are also held open from 11am to noon and from 4 to 5pm Monday through Thursday. Call (512) 555-0192 first; voicemail rolls to Dr. Hutchinson's cell after hours. If we can't see you, we'll route you to the right place — we don't want you waiting in pain on a weekend.
CTACall now
Exterior shot of the office on a Saturday morning, lights on, 'Open' sign visible, calm street, no people.
images · 3/3
limit reached
If you've had a cleaning with us in the past 12 months, take-home whitening trays are $295 (regularly $395) through November 30. That includes custom-fitted trays from your existing impressions, two syringes of professional-strength gel, and an in-office check-in three weeks later. We don't run whitening promotions often — this is a thank-you to patients who've kept up with their 6-month visits. Mention this post when you call to schedule. Not eligible for new patients or for whitening done in-office.
CTAReserve your trays
Top-down macro of custom whitening trays and gel syringes on a clean white surface beside a folded blue microfiber cloth.
images · 3/3
limit reached
We're in-network with Delta Dental PPO, Blue Cross Blue Shield (PPO and FEP), MetLife, Cigna PPO, United Concordia, and Aetna PPO. We also file claims as a courtesy with most other plans even when out-of-network, which often means you pay close to in-network rates after your benefits. For HMO and DMO plans we're typically out-of-network. Call our front desk with your member ID and we'll run a real benefits check before your appointment — no surprises at checkout. Self-pay patients get 5% off when paying at time of service.
CTAVerify benefits
Front-desk shot, a receptionist on the phone smiling, dual monitors visible, plants in background, no patient PHI visible.
images · 3/3
limit reached
We're hosting a free custom mouthguard fitting for every Mueller Little League player ages 6–14 on Saturday October 26 from 10am to 2pm. Drop in — no appointment needed. Mouthguards are fitted, heat-molded and ready to wear in about 15 minutes per kid. We'll have coffee for the grown-ups and stickers for the players. This is our third year doing it; last year we fitted 84 kids. Bring your team — coaches welcome too.
CTASee the league sign-up
A 10-year-old in a baseball jersey biting down on a fresh mouthguard, grinning, with a hygienist giving a thumbs up just out of focus.
images · 3/3
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We're glad to share that our team is now staffed for English- and Spanish-language visits every weekday. Hygienist Camila and front-desk lead Lupita are with us Monday through Friday, and Dr. Hutchinson has been working on her Spanish for the last three years. Para programar una cita en español, llame al (512) 555-0192 — pídale a Lupita o reserve en línea seleccionando 'Spanish' como su idioma preferido. Atendemos a familias de toda Austin del noreste.
CTAReservar en línea
Two staff members at the front desk, one mid-conversation with a smiling adult patient, sunlight from windows, bilingual welcome sign visible.
images · 3/3
limit reached
/ 12 · Photo plan
These directions match how Google surfaces high-performing profiles — shoot in order for the fastest impact.
Images by Google Gemini 3 Pro Image — highest-quality model available
Welcoming exterior on a sunny morning
Shot from the parking lot at 9am, building sign clearly visible, no cars in foreground, blue Austin sky.
Kid-friendly waiting area in use
Wide angle showing the reading nook with two real kids playing, parent on the couch, mid-morning natural light.
Operatory ready for a patient
Empty exam chair, sunlight on the headrest, instruments tray covered, ceiling-mounted monitor in background.
Dr. Hutchinson with a young patient (with consent)
Eye-level shot, Dr. mid-explanation with a hand mirror, child smiling, soft natural light from window left.
sample · generate in your report
Hygienist Camila at work
Profile shot of the hygienist explaining a chart to a patient, both in PPE, focused expression, no instruments in mouth.
sample · generate in your report
Front desk welcome
Wide shot of the front desk with a real patient checking in, plants visible, welcome sign in English and Spanish.
sample · generate in your report
Sterilization room (transparency)
Tight shot of autoclave with a sealed pouch being placed inside, gloved hands only, demonstrating safety standards.
sample · generate in your report
Team group photo
Outside the building, 8 staff in clinic colors, candid mid-laugh shot, brick wall as backdrop.
sample · generate in your report
Before-and-after veneer case (with consent)
Side-by-side close-up of a patient's smile before and after, identical lighting and angle, watermark with patient consent line.
sample · generate in your report
Saturday emergency clinic in action
Front desk on a Saturday morning, sign indicating Emergency Hours visible, soft morning light, no patient identifiable.
sample · generate in your report
/ 13 · Action plan
Do first — this week
Weeks 2 – 6 · sequenced
Week 1
Profile precision
Week 2
Photo program
Week 3
Content launch
Week 4
Review engine
Week 5
Community
Week 6
Measure and tune
/ 14 · Measurement
Four metrics prove the work is landing. Note today's numbers, aim for the target inside the window.
Metric 01
Metric 02
Metric 03
Metric 04
Metric 05
Metric 06
Spread the word
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Every audit is generated fresh for the specific business.
/ This was a sample
Built around your specialties, insurance mix and local patient base — a complete Google Business Profile playbook in under 24 hours.