/ Example Report
This is a sample report showing what you receive after completing the assessment. Every section is generated specifically for your business — this one is illustrative only.
Emergency plumbing is a winner-takes-most local search. The first three results in the map pack take roughly 80% of the calls. RapidFlow has the response time and the reviews; the profile is what's holding back rankings.
/ 02 · Executive diagnosis
RapidFlow Plumbing scores 51/100. Strong reviews (4.7/178) and 24/7 dispatch already in place, but the profile is configured as a storefront when it should be configured as a Service-Area Business. Service areas aren't defined, key emergency categories aren't selected, and the photo set is mostly truck shots. Fixing the service-area structure alone will surface the profile in three additional ZIP codes overnight.
Profile readiness
Profile completeness
55
Hours and phone correct, but service areas are blank and the business is incorrectly listed as storefront with address visible.
Categories & attributes
40
Only 'Plumber' selected. Missing Emergency plumber, Drainage service, Water softening equipment supplier, Hot water system supplier.
Reviews & reputation
75
4.7 average across 178 reviews; 28% of 1- and 2-star reviews unanswered.
Content & posts
25
Two Posts in the past 12 months, no Offers, no FAQ.
Photos & media
60
31 owner photos, mostly trucks. No team, no on-site work photos, no before/after.
/ 03 · Do this today
The one change we would make first if we were sitting at your desk right now.
Confirm Hector as primary owner; add dispatcher Tasha Rivera as manager so reviews can be answered same day.
Where
Google Business Profile → Info
Proof it worked
Save the change and confirm it appears live on your profile within a few minutes.
/ 05 · Profile opportunities
Grouped by impact so you know where to start after today's immediate action.
Critical corrections
NAP Consistency
Update Yelp and Angi listings — Yelp shows the old (480) number.
RapidFlow Plumbing (602) 555-0173 Dispatch from 4825 S 32nd St, Phoenix, AZ 85040
Categories & Attributes
Keep Plumber as primary. Add Emergency plumber, Drainage service, Hot water system supplier, Water softening equipment supplier, Gasfitter. Set attributes: Identifies as veteran-owned, Online estimates, 24/7 service, Wheelchair accessible entrance (yard sign install), Free parking lot.
Hours
Set to Open 24 hours and 'Open now' for after-hours dispatch. Add holiday hours so Christmas/Thanksgiving/Fourth of July show as 'Open 24 hours' instead of defaulting to regular hours.
Service Areas
Switch to Service-Area Business and hide the street address. Add the 14 ZIP codes you actively serve.
85040, 85042, 85044, 85048, 85283, 85284, 85281, 85282, 85225, 85226, 85202, 85204, 85234, 85210
Contact & Booking
Add the online estimate request URL and a tap-to-call number. Confirm Messaging is enabled so after-hours leads can text dispatch.
https://rapidflowaz.com/request-service
High-impact optimisations
Switch profile to Service-Area Business and add the 14 ZIP codes.
Add Emergency plumber, Drainage service and Gasfitter as secondary categories.
Hide the dispatch yard street address.
Reply to the 7 unanswered 1- and 2-star reviews.
Publish the 'Summer Dispatch' Update post tonight.
Add holiday hours through end of year.
Add the veteran-owned attribute and ROC license number to the description.
Optional enhancements
Average 38-minute metro response — faster than any East Valley operator we benchmark.
No after-hours surcharge before midnight, year-round.
Veteran-owned and Arizona ROC licensed — top two trust signals for Phoenix homeowners.
On-truck stock of Bradford White, Rinnai and Navien water heaters for same-day install.
Trenchless sewer replacement crew in-house — most local competitors subcontract this work out.
/ 06 · Category & positioning
primary category
Plumber
Secondary categories
Attributes to enable
Match phone number on Yelp, Angi, BBB, HomeAdvisor and the ROC license search page.
services
24/7 Emergency Service
Live dispatch, average 38-minute response in metro Phoenix, no after-hours surcharge before midnight.
Slab Leak Detection & Repair
Diagnosis $189; repair quoted on-site
Electronic and acoustic leak detection without breaking the slab unnecessarily; tunnel and pipe-bursting options.
Sewer Camera Inspection
$249 flat
Self-leveling sewer camera up to 150 feet with on-screen recording delivered to your phone.
Trenchless Sewer Replacement
Pipe-bursting and CIPP lining to replace sewer laterals without tearing up landscaping or driveways.
Tank & Tankless Water Heaters
Same-day install on most makes; Bradford White, Rinnai and Navien stocked on trucks.
Drain Clearing
From $129 / cabled line
Cabling and hydro-jetting for kitchen, bathroom and main lines.
Gas Line Repair & Install
Licensed gasfitter on staff; permits and inspections handled in-house.
Water Softener Install & Service
Whole-house softener and reverse osmosis install; hard water is a year-round Phoenix problem.
Repipe (PEX and Copper)
Full-home repipe with PEX-A or Type-L copper; typical 3-bed, 2-bath completed in 2 days.
Free Written Estimates
On-site estimate within 24 hours, fixed price, signed before any work begins.
/ 07 · Review strategy
email ask
Ready to useHi {firstName}, thanks for trusting RapidFlow with the {service} job at {address}. If the crew did right by you, a quick line on Google really helps — most of our work comes from neighbors finding us there. Here's the link: {reviewLink}. — Hector
sms ask
Ready to useHi {firstName}, Hector at RapidFlow. Thanks for the call yesterday. If we earned it, a Google review goes a long way for a small crew: {reviewLink}
in-person ask
Ready to useIf everything went well today and you've got 30 seconds, the best thing you can do for us is a quick Google review. The tech will text you the link before he leaves — only if it was a good job.
Thank you, Dave. Marcus ran point on your job and he'll be glad you mentioned the texts — we drilled into the crew this year that updates every 30 minutes matter more than perfect ETAs. Glad we caught the leak before it hit the drywall. Call us anytime.
Thanks for the note, Karen. A week to invoice is too long and that's a back-office failure, not on the crew. Tasha is rolling out same-day invoicing by SMS starting next month — should be invoice in your inbox before the truck leaves the curb. Sorry about the friction, and we appreciate the patience.
Hi Brian, thank you for being honest. A confusing estimate is a confusing estimate, and it's on us to fix that. We just rolled out a one-page written estimate with a clear scope and a fixed price — no line items the customer can't parse. I'd like to mail you a copy of the new form and walk you through it. Email hector@rapidflowaz.com and I'll personally follow up.
Linda, missing the window without a call is the one thing we won't tolerate from our crews. The dispatcher should have looped you in by 4pm at the latest. I've talked with the tech and the dispatcher who took your job. I'd like to credit your account for the visit. Please email hector@rapidflowaz.com and we'll make it right.
Mr. Patel, I'm sorry. A repair that doesn't hold is on us, and you shouldn't have been charged for a re-visit on the same issue. Please email hector@rapidflowaz.com with your invoice number and I'll pull the work order today, refund the re-visit, and send a senior tech out at no charge to verify the original fix. — Hector Vasquez, Owner
/ 10 · Keyword strategy
Core intent
Supporting
Long-tail
/ 11 · Ready-to-use content
Each block is labelled Ready, Review, or Needs your info so you know exactly what still needs a human touch.
Business description · long
RapidFlow Plumbing is a veteran-owned, 24/7 emergency plumbing company serving Phoenix and the East Valley — Tempe, Chandler, Mesa, Gilbert and Ahwatukee. Hector Vasquez founded the company in 2016 after 12 years as a journeyman plumber and four years in the Marine Corps. The crew runs five trucks dispatched from a South Phoenix yard, with average response times of 38 minutes during business hours and 55 minutes after midnight. We specialize in slab leak detection and repair, sewer line camera inspection and trenchless replacement, water heater installation (tank and tankless), drain clearing, and gas line repair. Free written estimates on every job. Licensed and bonded with the Arizona ROC (CR-37 #338214), fully insured. Same-day appointments most weekdays.
Business description · short
Veteran-owned 24/7 plumbing in Phoenix and the East Valley. Slab leaks, sewer camera, trenchless repair, water heaters, drains, gas lines. Free written estimates. ROC #338214.
Google Posts · drafts ready for review
Images by Google Gemini 3 Pro Image — highest-quality model available
Slab leaks are a Phoenix specialty because of our soil movement and the age of the copper used in 1980s-2000s construction. Three signs to watch for: 1) a hot spot on a tile or wood floor that wasn't there a week ago, 2) the sound of water running when every fixture is off, 3) an unexplained jump on your monthly water bill. If you see any of these, shut the main valve and call us. We use electronic and acoustic detection to pinpoint the leak before any concrete is opened — most repairs end up being a small access cut, not a whole-room demo. Diagnosis is $189 flat; we apply it to the repair if you proceed.
CTASchedule a diagnosis
A technician kneeling on a tiled floor with a digital leak detector, headphones on, focused expression, late afternoon natural light.
images · 3/3
limit reached
We added a fifth truck and a second night dispatcher this month. Average response time across metro Phoenix is now 38 minutes during the day and 55 minutes between midnight and 6am. We're holding 'no after-hours surcharge before midnight' for the rest of summer — the price of the job is the price of the job, no matter what time you call. Monsoon season tends to spike slab leaks and condensate clogs; we recommend snapping a photo of where your main shutoff is now, before you need it. Tap-to-call from the profile or text us at the dispatch line.
CTASave our number
Two RapidFlow trucks parked side by side in the yard at golden hour, dispatcher visible inside the door of the office trailer.
images · 3/3
limit reached
Mention this Google post and any cabled drain clearing is $40 off through October 31. Kitchen sink, bathroom sink, tub, or main line — same discount. Applies to standard cabling (up to 75 feet). Hydro-jetting, camera inspections and root removal are separate services and aren't covered by this offer. One drain per visit, but you can use it during emergency hours. We'll honor it on the invoice — no coupon, no signup, just tell the tech when they arrive.
CTABook a drain visit
Close-up of a cable drum mid-cable feed into a kitchen sink line, gloved hands on the controls, soft kitchen window light.
images · 3/3
limit reached
For most Phoenix homes 2,000 sq ft and under, a high-efficiency 50-gallon tank is still the better value — install is faster, the unit lasts 8–12 years, and our hard water is rough on tankless heat exchangers without proper softening. For homes over 2,500 sq ft, families that run two showers at once, or anyone planning to stay 12+ years, a tankless (with a softener loop) makes sense. We stock Bradford White tanks and Rinnai/Navien tankless on our trucks and can usually do same-day install. We'll give you the honest answer for your home, not the upsell.
CTAGet a free estimate
Side-by-side comparison shot of a 50-gallon tank and a wall-mounted tankless unit installed in a clean garage, label tags visible.
images · 3/3
limit reached
We've extended dispatch to Queen Creek (85142) and San Tan Valley (85140, 85143) as of this week. Response times to the southeast valley will be 55–75 minutes during the day and slightly longer overnight while we route the new area. Same pricing, same crews, same 24/7 dispatch. If you're in Queen Creek and you've called us before, we owe you a thank-you for being patient while we built out the route.
CTACall dispatch
A RapidFlow truck driving past a Queen Creek welcome sign at dawn, mountain in the background, dust haze.
images · 3/3
limit reached
Saturday November 9, from 9am to 1pm, we're offering free 30-minute slab leak inspections for any single-family home in Ahwatukee built before 2005. No charge, no obligation, no upsell — we'll spend a half-hour walking your home with leak detection gear and give you a written summary. This is for homes only (no condos or rentals), and we're booking 12 slots. Phoenix soil moves more than people think; we'd rather catch the small leak that hasn't shown up on a bill yet.
CTAReserve a slot
Outside an Ahwatukee single-story home, technician with a clipboard talking to a homeowner on the front porch, palm tree shadow on the wall.
images · 3/3
limit reached
/ 12 · Photo plan
These directions match how Google surfaces high-performing profiles — shoot in order for the fastest impact.
Images by Google Gemini 3 Pro Image — highest-quality model available
Crew lineup in front of the trucks
Four techs and Hector in clean uniforms standing in front of two trucks, golden-hour backlight, low angle.
Truck arriving at a customer's home
Wide angle of a truck pulling into a Tempe driveway, tech stepping out with a tool bag, customer greeting at the door.
Slab leak detection in progress
Tight on the leak detection screen showing the location pinged, gloved hand holding the probe, tile floor blurred behind.
Sewer camera screen
Close-up of the monitor showing the sewer line interior, with a tech's hand on the controls just out of focus.
sample · generate in your report
Tankless install on a garage wall
Wall-mounted Rinnai unit fully installed, gas and water lines clean and labeled, tech stepping back with a wrench.
sample · generate in your report
Drain cabling under a kitchen sink
Tech on his back under the sink, cable drum visible, headlamp on, focused expression.
sample · generate in your report
Dispatch office at night
Tasha at the dispatch desk on a phone headset, monitor glow on her face, wall clock showing 11:48pm.
sample · generate in your report
Before-and-after sewer line
Side-by-side: clay pipe choked with roots on the left, smooth new HDPE pipe on the right, both lit identically.
sample · generate in your report
Tech explaining the invoice to a homeowner
Two people at a kitchen counter, the tech turning the iPad toward the homeowner, both relaxed, sunlight from window left.
sample · generate in your report
Veteran-owned signage on a truck
Tight shot of the back panel of the truck showing the veteran-owned badge and Arizona ROC license number, polished paint.
sample · generate in your report
/ 13 · Action plan
Do first — this week
Weeks 2 – 6 · sequenced
Week 1
Service-area conversion
Week 2
Review recovery
Week 3
Photo overhaul
Week 4
Content launch
Week 5
Measure and tune
/ 14 · Measurement
Four metrics prove the work is landing. Note today's numbers, aim for the target inside the window.
Metric 01
Metric 02
Metric 03
Metric 04
Metric 05
Metric 06
Spread the word
Send them PremiumGBP so they can run their own audit — evidence-grounded, ready in minutes.
Every audit is generated fresh for the specific business.
/ This was a sample
Your trades, your service area, your trucks — turned into a complete Google Business Profile playbook in under 24 hours.