/ Example Report
This is a sample report showing what you receive after completing the assessment. Every section is generated specifically for your business — this one is illustrative only.
Bella Trattoria already has the food and the loyal regulars. The profile, photos and review cadence don't yet match the kitchen. Tightening categories, descriptions and content will pull discovery searches off 5th Avenue and onto your floor.
/ 02 · Executive diagnosis
Bella Trattoria scores a 58/100 today: a verified profile with strong reviews but underdeveloped categories, a generic description, and only 14 photos — most uploaded by guests. You are losing 'near me' impressions to two newer trattorias on 7th Avenue that post weekly and respond to every review. The work below closes that gap without changing anything about how you run the dining room.
Profile readiness
Profile completeness
65
Hours, phone and website are correct, but service areas, menu link and booking link are blank.
Categories & attributes
45
Primary category is 'Restaurant' instead of 'Italian Restaurant'. Only 2 attributes set.
Reviews & reputation
78
4.6 average across 211 reviews, but 38% of negative reviews receive no response.
Content & posts
35
Last Google Post was 9 months ago. No Offers or Events posted in the past year.
Photos & media
62
14 owner photos, mostly of the exterior. No food close-ups, no team, no interior wide shots.
/ 03 · Do this today
The one change we would make first if we were sitting at your desk right now.
Confirm Marco is the primary owner on the Business Profile and add Sofia Rinaldi as a manager so review responses don't bottleneck.
Where
Google Business Profile → Info
Proof it worked
Save the change and confirm it appears live on your profile within a few minutes.
/ 05 · Profile opportunities
Grouped by impact so you know where to start after today's immediate action.
Critical corrections
NAP Consistency
Use the exact name, address, phone on every directory. Today Yelp lists 'Bella Trattoria Brooklyn' — change it to match.
Bella Trattoria 412 5th Ave, Brooklyn, NY 11215 (718) 555-0148
Categories & Attributes
Switch primary to Italian Restaurant. Add Pasta Shop, Pizza Restaurant, Wine Bar. Enable Reservations, Outdoor seating, Vegetarian options, Wheelchair accessible entrance, Free Wi-Fi.
Hours
Add Holiday Hours for Thanksgiving, Christmas Eve and New Year's Day. Mark Mondays explicitly 'Closed' rather than leaving blank.
Service Areas
Bella Trattoria is dine-in primarily — leave service area blank. For delivery, link the Toast online ordering page in the booking field.
https://order.toasttab.com/online/bella-trattoria
Contact & Booking
Add the Resy reservation URL and a tappable phone number. Add menu link pointing to your PDF, not a third-party site.
https://resy.com/cities/ny/bella-trattoria
High-impact optimisations
Switch primary category from Restaurant to Italian Restaurant before Friday.
Add the 8 attributes listed above; takes 6 minutes inside the Business Profile.
Upload the 10 priority photos from the photo plan this week.
Reply to the 11 unanswered reviews from the past 6 months, oldest first.
Publish the 'Patio Now Open Through November' Update post tonight.
Add the Resy and Toast links to the booking fields.
Set holiday hours for Thanksgiving and Christmas Eve.
Optional enhancements
Only Park Slope Italian restaurant with a Stefano Ferrara wood-fired oven on premises.
Marco trained in Bologna; the ragù recipe predates the dining room by 18 years.
Sunday Sauce family meal at $42 is the most generous family-style price point in the neighborhood.
Private back room handles 30 guests without renting out the entire restaurant — rare in Park Slope.
Quarterly winemaker dinners with the importer in attendance — direct producer relationships, not retail wine.
/ 06 · Category & positioning
primary category
Italian Restaurant
Secondary categories
Attributes to enable
Match name/address/phone exactly on Yelp, TripAdvisor, OpenTable and your website footer.
services
Handmade Pasta Tasting
$85 per guest
Five-course tasting featuring the week's fresh pastas, paired with regional wines.
Wood-Fired Neapolitan Pizza
$18–$24
70-second pies fired at 900°F in a Stefano Ferrara oven.
Sunday Sauce Family Meal
$42 per guest
Family-style braised meats, rigatoni and Caesar served Sundays 4–8pm.
Private Dining (Back Room)
From $95 per guest
Seats up to 30 with prix-fixe menus and optional wine pairings.
Sidewalk Patio Service
April–October, 22-seat patio with full menu and heaters in shoulder seasons.
Catering & Pickup Trays
From $65 per tray
Half-pan and full-pan trays of pasta, salads and antipasti for 8–40.
Wine Pairing Dinners
Quarterly five-course dinners hosted with the winemaker.
Lunch Express
$28
Two-course weekday lunch served in 45 minutes for the work-from-home crowd.
Cooking Classes
$120 per guest
Monthly pasta-making class for 12, includes dinner and a glass of wine.
Gift Cards
Digital and physical gift cards in $25 increments.
/ 07 · Review strategy
email ask
Ready to useHi {firstName}, it was great having you with us {dayOfWeek}. If our team took care of you, would you mind sharing a quick line on Google? It genuinely helps the families and small producers we work with. Here's the direct link: {reviewLink}. Thank you, and we hope to see you back at the bar soon. — Marco & Sofia
sms ask
Ready to useHi {firstName}, Marco from Bella Trattoria. Thanks for joining us. If we earned it, a one-line Google review really helps us out: {reviewLink}
in-person ask
Ready to useIf you had a good time tonight, the single best thing you can do for us is leave a quick Google review. I'll text you the link before you leave — no pressure, only if it was a good night.
Sara, thank you for celebrating your anniversary with us — that's the kind of night we open the doors for. Sofia will be so glad you mentioned her by name; she ran the room that Saturday on three hours of sleep. Come back for the next pasta tasting in November, we'll save you the corner two-top.
Daniel, thank you for the honest note. Fridays after 7pm we are turning tables harder than we should and you felt it — that's on us. We're testing a longer turn window on weekends starting next month. Please come back on a Tuesday or Wednesday and we'll show you the version of the service we aim for every night.
Hi Priya, you're right on both counts. The brick wall sends sound straight into the dining room and we have acoustic panels arriving in October. Our gluten-free pasta menu is available with 24 hours notice — we should have made that clearer when you booked. I'll personally make sure it's ready next time. Email me at marco@bellatrattoria.nyc and I'll set it up.
Lauren, a 25-minute wait on a held reservation is not acceptable and I'm sorry. We over-seated the 7:30 turn that night because a six-top stayed past their window — that's a planning failure on our end, not on the server. I'd like to have you back as my guest; please email me directly at marco@bellatrattoria.nyc with a few dates that work.
Mark, I'm sorry — neither of those things should ever happen. I'd like to understand what went wrong and make it right. Could you email me at marco@bellatrattoria.nyc with the date of your visit and the name on the reservation? I'll pull the ticket and follow up the same day. — Marco Rinaldi, Owner
/ 10 · Keyword strategy
Core intent
Supporting
Long-tail
/ 11 · Ready-to-use content
Each block is labelled Ready, Review, or Needs your info so you know exactly what still needs a human touch.
Business description · long
Bella Trattoria is a family-run Italian restaurant in Park Slope, Brooklyn, serving handmade pasta, wood-fired Neapolitan pizza, and a curated list of regional Italian wines. Marco and Sofia Rinaldi opened the dining room in 2014 after a decade cooking in Bologna and Naples, and every sauce, dough and tiramisu is still made in-house each morning. The room seats 48 inside and 22 on the sidewalk patio from April through October, with weekday lunch service for the brownstone crowd and a four-course tasting menu on Wednesday nights. Walk-ins are welcome at the bar; reservations are recommended on Friday and Saturday. Private dining for up to 30 is available in the back room for birthdays, rehearsal dinners and small corporate gatherings.
Business description · short
Family-run Italian restaurant in Park Slope serving handmade pasta, wood-fired Neapolitan pizza and regional Italian wines. Reservations recommended Fri–Sat. Sidewalk patio in season. Private dining for up to 30.
Google Posts · drafts ready for review
Images by Google Gemini 3 Pro Image — highest-quality model available
Our five-course handmade pasta tasting changes weekly with whatever the farms send. This month we're working with heirloom squash from Bodhitree Farm, Calabrian chili, and brown-butter sage. Wednesday seatings at 6 and 8pm get $20 off per guest when you book through Resy with code PASTAWED. Wine pairings are optional and pour from small Emilia-Romagna and Campania producers. Limited to 24 seats per night; vegetarian and gluten-free menus available with 24 hours notice. The full menu refreshes every Monday, so this is the moment to try the early-fall pastas before they rotate.
CTAReserve on Resy
Overhead shot of three pasta plates on a white marble pass under warm pendant light, with two wine glasses and a hand reaching in for plating.
images · 3/3
limit reached
We extended sidewalk service through the first week of November this year. The patio is heated, blanket-stocked, and seats 22 with full menu and wine list. Walk-ins for two are usually available before 6:30pm on weekdays. Reservations on Friday and Saturday are filling about a week out — book through Resy or call us at (718) 555-0148. We're still serving lunch Tuesday through Friday, and Sunday Sauce family meals every Sunday from 4 to 8pm. Thank you to everyone who made this our busiest fall on record; we appreciate every table.
CTABook a table
Sidewalk patio at dusk, string lights overhead, guests at three tables, a server pouring wine, golden hour reflections on the brownstones across the street.
images · 3/3
limit reached
Five courses, five producers, one night. We're hosting importer Oliver McCrum and three winemakers from Emilia-Romagna for an evening of lambrusco, sangiovese di romagna and trebbiano alongside dishes we've been working on with the Bologna playbook: tortellini in brodo, tagliatelle al ragù, and a coffee-rubbed pork loin. $145 per guest, all-in. Seating at 7pm sharp in the main room — limited to 32. This is our quarterly winemaker dinner and they sell out within 10 days. Dietary accommodations possible with notice.
CTAReserve a seat
Close-up of tortellini in brodo in a wide white bowl, steam rising, dark wood table, candlelight, blurred wine bottles in the background.
images · 3/3
limit reached
Yes — always at the bar, and usually at tables before 6:30pm on weekdays. The bar has 8 seats with the full menu (including pizzas) and is first-come, first-served. On Friday and Saturday evenings the dining room is reserved-only from 6pm to 9pm; the bar and patio remain walk-in. If you're more than 20 minutes out, leave a phone number with the host and we'll text when a table opens. For parties of 5 or more, please book on Resy — we can't seat large parties as walk-ins. Sunday Sauce service from 4 to 8pm is walk-in only, family-style.
CTASee current wait
Polished walnut bar with three diners on stools, bartender shaking a negroni, copper espresso machine in the background, soft amber light.
images · 3/3
limit reached
We brought back the two-course express lunch by popular demand. Pick a pasta or panino plus a salad or soup, in and out in 45 minutes, $28. Tuesday is cacio e pepe day. Wednesday is a rotating ragù. Thursday is the porchetta panino with broccoli rabe. Friday is fritto misto and a glass of vermentino. Service runs 11:45 to 2:30. Reservations not required but we hold a few tables for walk-ins from the neighborhood. The full dinner menu is also available at lunch if you have time.
CTAView the lunch menu
Top-down shot of cacio e pepe in a copper pan beside a sparkling water and a small green salad, on a sun-lit window table.
images · 3/3
limit reached
Sunday Sauce is the way Marco grew up eating: a slow-simmered tomato gravy with braised pork ribs, sausage and meatballs, served family-style over rigatoni with Caesar and garlic bread. $42 per guest, kids under 12 are $18. Wine is half-off the bottle every Sunday from 4 to 8pm. Walk-in only — no reservations, no waitlist, just come hungry. There's almost always a table by 5pm or after 7. Leftovers come home in proper containers because that's the point. See you Sunday.
CTAGet directions
Family-style table mid-meal: a large terracotta dish of rigatoni with meatballs, hands passing the bread basket, two children leaning in, candlelight.
images · 3/3
limit reached
/ 12 · Photo plan
These directions match how Google surfaces high-performing profiles — shoot in order for the fastest impact.
Images by Google Gemini 3 Pro Image — highest-quality model available
Storefront at golden hour
Shot from across 5th Avenue at 6:45pm in late September, awning lit, patio diners visible, slightly low angle.
Wood-fired oven mid-fire
Tight on the oven mouth, pizza peel pulling a margherita, flames licking left side of frame, no people, shutter 1/200.
Pasta hands close-up
Overhead, marble surface, hands shaping tortellini, flour scattered, single window-light source from camera right.
Dining room wide
Shot from the host stand at 7:15pm Wednesday, room 75% full, candles lit, brick wall and the open kitchen both visible.
sample · generate in your report
Bar with bartender pouring
Eye-level shot across the polished walnut bar, bartender mid-pour of a negroni, three guests on stools, copper espresso machine in background.
sample · generate in your report
Patio at night
From the curb looking back at the building, string lights overhead, four occupied tables, server in motion, brownstone reflections.
sample · generate in your report
Signature dish: tagliatelle al ragù
45-degree angle on a small white bowl, sauce glossy, a curl of pecorino on top, dark linen tablecloth, single candle just out of focus behind.
sample · generate in your report
The team
Group photo of 9 staff in front of the open kitchen, aprons on, no posing — mid-laugh shot from a tripod with 2-second timer.
sample · generate in your report
Wine cellar nook
Tight shot on the back-room wine rack with a hand pulling a Lambrusco bottle, warm tungsten light, depth of field on the label.
sample · generate in your report
Private dining setup
Back room set for 14, long table dressed in linen, wine glasses polished, single floral arrangement, shot from the head of the table.
sample · generate in your report
/ 13 · Action plan
Do first — this week
Weeks 2 – 6 · sequenced
Week 1
Foundation cleanup
Week 2
Photo refresh
Week 3
Content cadence
Week 4
Review engine
Week 5–6
Measure and tune
/ 14 · Measurement
Four metrics prove the work is landing. Note today's numbers, aim for the target inside the window.
Metric 01
Metric 02
Metric 03
Metric 04
Metric 05
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/ This was a sample
Your kitchen, your neighborhood, your reviews — turned into a complete Google Business Profile playbook in under 24 hours.